Santa Fe County Tourism


Santa Fe County Tourism’s mission is to enhance the lives of our County residents, support work within our communities and promote sustainable economic development through brand development and promotion of the destination.


Santa Fe County’s vision is to build on the historic and cultural reputation of our destination and to appeal to traveler’s desire for immersive, local and authentic experiences and building awareness of Santa Fe County as the ultimate destination for outdoor adventure. With Santa Fe County Tourism’s efforts, we will achieve a healthy and sustainable visitor industry for the enjoyment of the visitor and for the benefit of our local community.

For the adventurous traveler who craves authentic experiences, Santa Fe County is the destination that feeds the soul and energizes the spirit.

For the Adventurous Traveler who Craves Authentic Experiences.

Outdoor adventure, historic landmarks, luxurious spas, unique shopping, fascinating museums, exquisite galleries and oh yes, a celebrated cuisine. With unrivaled mountain scenery in a stunning high-desert landscape, our spectacular terrain is the perfect setting for world-class hiking, biking, horseback riding and skiing opportunities. Add in four acclaimed golf courses and more than 300 days of sunshine, and it’s easy to see why we’re ranked by Time Magazine as one of the World’s Greatest Places, and Chosen by Travel and Leisure readers as one of the 15 Best Cities.

Explore world-famous National Parks and Monuments, including Bandelier National Monument and Pecos National Historical Park. When you’re ready to relax, you’ve come to the right spot. Santa Fe County’s reputation as a premier place to refresh and rejuvenate is well-deserved. With healing waters and a landscape that invites wonder and contemplation, the world’s best spas abound. Savor New Mexico’s heralded cuisine in renowned restaurants and then discover its local ingredients at a farmer’s market. Take in a lively music scene featuring talented musicians and bands. Ready to shop? Find a special souvenir to remind you of your visit in our many boutiques and galleries.

Click here to start planning your Santa Fe County adventure by visiting the official travel site for Santa Fe County Tourism

Lisa A. Katonak
Marketing Coordinator
100 Catron St. 
Santa Fe, NM 87501
(505) 995-2761