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SANTA FE, N.M., Aug. 28, 2026 —The Santa Fe County Lodgers’ Tax Advisory Board and Santa Fe County Community Development Department Tourism & Marketing Division invite applications for initiatives focused on advertising, publicizing, or promoting tourist attractions and tourism-related events within Santa Fe County. Program funding is available from mid-Dec. 2026 through June 30, 2027.

The funding is allocated specifically for activities aimed at advertising, publicizing, or promoting tourist attractions and events within Santa Fe County. Eligible applicants must provide a clear outline of how their proposed activities intend to enhance tourism and attract visitors to Santa Fe County.

Applications are limited to government entities and 501(c)(3) organizations with the required qualifying documents. All applications are due no later than Tuesday, Sept. 29 at 2 p.m. MDT and shall be submitted in accordance with the procedures outlined within the application packet.

Applications must be received by Tuesday, Sept. 29, 2026, at 2 p.m. MDT to be considered.

Complete details are available on this linked PDF.

Last fiscal year, the Santa Fe County Lodgers Tax Advertising, Marketing, and Promotion Grant Program supported twenty-five organizations in Santa Fe County.

For more information, please contact Lisa A. Katonak, Marketing Coordinator at 505-995-2761 or LKatonak@SantaFeCountyNM.gov.

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